No, privacy is one of the most important values for Swash. Swash has completed a full Data Protection Impact Assessment (DPIA) for the Information Commissioner’s Office (ICO), which has been reviewed by legal and academic third parties in several geographies.
Most recently, Swash was recognised by the EU Commission as a leading example of a data intermediary, marking the shift towards a more innovative and user-centric data future on a macro policy level.
Swash is also an accredited member of the Data & Marketing Association (DMA) in the United Kingdom. To obtain membership status, Swash had to undergo a meticulous independent audit of its data gathering and management processes carried out by the DMA.
These accreditations provide a badge of honour, recognising Swash as a company and product which meets the high standards set out to ensure compliance with regulatory standards for data handling and usage.